Direct screen-printing
(sometimes known as applied color labeling) is a process by which ink is applied directly to the
surface of a bottle and fired through a Lehr furnace. After firing at temperatures of up to 1200° F
the label design is permanently baked into the glass. Benefits include perfect registration, and labels
that cannot be torn, scuffed, wrinkled, or soaked off the bottle surface. Offering up to six colors
(including precious metals such as 22 karat gold) and the potential for 360° wrap-around designs,
direct screen-printing is a favorite of graphic designers seeking flexibility and creativity far
beyond what traditional paper labels or pressure sensitive labels offer. On print runs from 100 cases
to 10,000 cases, direct screen-printing is cost competitive with all other labeling applications.
